At Ascend Growth Ventures, we believe scaling a business is more than hitting revenue targets. It’s about building something that lasts — operationally, financially, and spiritually.
Cruz Gamboa is an NYU MBA, former GE Corporate Executive, and a seasoned Scaling Up business coach with a passion for helping ambitious CEOs and mid-market companies increase profits, boost valuation, and drive meaningful impact. With deep expertise in corporate finance, strategy, and executive leadership, Cruz has served in pivotal roles—most notably as Regional CFO for GE Gas Power LATAM—where he led high-growth initiatives that broke records and set new benchmarks.
Today, Cruz combines the power of the Scaling Up framework with exponential thinking and decades of CFO experience to help businesses scale with clarity and confidence. He is the author of Drive From Within, a guide for leaders seeking purposeful, sustainable success without the chaos.
At the core of Cruz’s approach is the Scaling Up methodology by Verne Harnish—enabling teams to streamline operations, align around strategy, improve cash flow, and eliminate roadblocks to growth. For visionary founders ready to think beyond incremental progress, Cruz also brings in the bold principles of Exponential Organizations (ExO) by Salim Ismail—empowering businesses to harness technology, automation, and disruptive models to 10x their value and reach.
“Our mission is to help founders scale with precision and purpose, building companies that thrive financially, operate intelligently, and endure meaningfully”
We walk with you from your first audit – through foundations rebuilding – into full scaling up execution.
12 months. Complete transformation. The founder — and the company — reborn at a new level of leadership.
Companies are reflections of the founder’s clarity, courage, and consistency.
Scaling is as much about identity evolution as it is about systems evolution.
Cash flow is the oxygen for vision of the company.
Execution rhythms are the heartbeat of scaling.
Automation and delegation free the founder’s mind to focus on impact.
Soul and strategy are not opposites. They are both essential for building something that matters.
We work with visionary founders of growing companies between $3M–$10M+ who are ready to:
A Simple Promise:
“We help you scale your business while staying true to your vision.“
You don’t have to guess.
You don’t have to build it alone.
You don’t have to sacrifice your purpose to achieve your potential.
We guide the entire path — from stuck to scaling.
From founder-operator to founder-visionary.
Scaling a business isn’t guesswork—it’s a formula. If you’re feeling stuck, it’s because one of the four key areas of Scaling Up is blocking your growth.
