For founders scaling from $3M to $10M+, we combine Scaling Up execution, strategic finance, and exponential thinking—so you grow faster, more profitably, and with less complexity.
Founders get stuck in every decision, causing chaos. The fix? A clear plan, better systems, and a strong team that runs without you.
Growing without control is like driving blind. You need clear cash flow, strong margins, and smart decisions for lasting growth.
Working harder alone won’t get you past $10M. To scale, leverage automation, AI, and smarter business models.
You don’t have to take our word for it—let’s map out what this can look like for your business.
Cruz Gamboa, an NYU MBA, former GE Corporate Executive, and Scaling Up business coach, is passionate about helping ambitious CEOs and mid-market companies grow profits, valuation, and impact. With a career spanning corporate finance, strategy, and leadership, Cruz has held key roles like Regional CFO for GE Gas Power LATAM and led record-breaking growth initiatives.
Today, Cruz leverages scaling up framework, exponential thinking, and his CFO experience to empower businesses to scale sustainably. Author of “Drive From Within”, Cruz is dedicated to creating lasting impact and helping leaders achieve their boldest goals and avoid chaos.
He uses Scaling Up (by Verne Harnish) as the core execution framework to help businesses optimize cash flow, improve team alignment, and remove bottlenecks that hinder scale. But for founders who think bigger, he integrates Salim Ismail’s Exponential Organizations (ExO) principles—so you’re not just growing incrementally but leveraging technology, automation, and new business models to 10x your impact and valuation.
Scaling Up Mastermind Offer
From Scaling Frameworks to Leadership Empowerment, See How Our Approach Helps Businesses Achieve Their Boldest Goals.
We specialize in guiding impact-driven entrepreneurs to scale profitably and sustainably—leveraging frameworks like Scaling Up, Exponential Organizations, and 10x Thinking to turn bold ideas into measurable results.
With a focus on 10x thinking, we foster bold strategies that integrate purpose-driven goals with data-informed decisions, enabling your businesses to differentiate and achieve meaningful impact
Our expertise spans financial acumen, operational insight, and a growth mindset, delivering tailored coaching and actionable solutions to navigate challenges and unlock exponential results.
Essential Tools to Help You Scale with Confidence
A curated collection of actionable guides and frameworks from to streamline your growth journey.
Discover the impact of small changes with this powerful tool to improve cash flow and profitability.
Assess your business’s readiness for scaling with data-driven insights and actionable recommendations.
Watch How We Helped Founders and CEOs Scale and Succeed.
Cruz Gamboa is an exceptional Scaling Up coach with extensive CFO experience. He has been instrumental in scaling our real estate investment business to multiple eight figures by enhancing our forecasting, business intelligence, and core values.
CEO, Sell to Bobby
Cruz’s strategic guidance and financial expertise have been pivotal in scaling Elevate Packaging to new heights, aligning our mission to eliminate plastic waste with effective business operations. His empowerment has been instrumental in our growth.
CEO, Elevate Packaging
Assessment Quiz
Find out where you stand and uncover the steps to scale your business with our quick Scaling Up Assessment Quiz!
Scaling a business isn’t guesswork—it’s a formula. If you’re feeling stuck, it’s because one of the four key areas of Scaling Up is blocking your growth.
