Scaling Up Coach and CFO

Helping Founders and CEOs Break The $10M Barrier And Scale Impact & Profit

For founders scaling from $3M to $10M+, we combine Scaling Up execution, strategic finance, and exponential thinking—so you grow faster, more profitably, and with less complexity.

Stuck Scaling Past $1M–$10M?

Growing past $1M is exciting— until you hit the wall. Here’s Why Most Businesses Stall:

Cash Flow Chaos – Revenue is up, margins are down and costs keep rising with no clear strategy.
The CEO Bottleneck – You’re still involved in every decision, and delegation isn’t working.
Execution Overload – There’s too much to do, no clear priorities, and everything feels reactive.
Hiring Feels Like a Gamble – The team that got you here may not be capable of taking you further.
Sales & Marketing Plateau – What worked before isn’t generating predictable, scalable revenue anymore.
Financial Blind Spots – You’re relying on instinct over data and missing out on profits.

That’s where we come in.

Our proven framework helps businesses scale past $10M by focusing on:

Scaling Up Execution

Founders get stuck in every decision, causing chaos. The fix? A clear plan, better systems, and a strong team that runs without you.

CFO Financial Strategy

Growing without control is like driving blind. You need clear cash flow, strong margins, and smart decisions for lasting growth.

Exponential Thinking

Working harder alone won’t get you past $10M. To scale, leverage automation, AI, and smarter business models.

You don’t have to take our word for it—let’s map out what this can look like for your business.

Your Scaling Up Coach: Cruz Gamboa

Cruz Gamboa, an NYU MBA and former GE Corporate Executive, is a Scaling Up business coach passionate about helping CEOs and mid-market companies grow profits, valuation, and impact. With experience as Regional CFO for GE Gas Power LATAM and a background in corporate finance and strategy, Cruz drives sustainable growth using the Scaling Up framework and exponential thinking.

Author of Drive From Within, he helps leaders optimize cash flow, align teams, and remove bottlenecks. For founders aiming higher, Cruz integrates Exponential Organizations principles to 10x impact through technology and innovation.

Here's how we help you Scale beyond $10M

Strategy Growth Audit

A Clear Action Plan to Scale With Confidence, Precision, and Control

1,2 or 3 day deep dive with your leadership team to clarify strategy
Aligns People, Strategy, Execution, and Cash for scalable growth.
Identifies and prioritizes your quick wins and longer-term strategic goals.
Combines Scaling Up frameworks with financial discipline and data-driven insights.
Leave with an actionable roadmap, clear KPIs, and next steps for execution.

Scaling Up Mastermind Offer

Scaling Up Mastermind: Scale to $10M with Clarity & Confidence

A 12-month program for founders to get expert coaching, peer support, and growth strategies.
Weekly live coaching, Q&A sessions, and cash flow optimization to scale efficiently.
Build leadership skills, align your team, and join a mastermind of like-minded entrepreneurs.
Limited to 10 businesses per cohort for personalized support—apply now!

Services at a Glance

Why Choose Us?

From Scaling Frameworks to Leadership Empowerment, See How Our Approach Helps Businesses Achieve Their Boldest Goals.

Powerful Frameworks

We specialize in guiding impact-driven entrepreneurs to scale profitably and sustainably—leveraging frameworks like Scaling Up, Exponential Organizations, and 10x Thinking to turn bold ideas into measurable results.

Powerful Ideas

With a focus on 10x thinking, we foster bold strategies that integrate purpose-driven goals with data-informed decisions, enabling your businesses to differentiate and achieve meaningful impact

Powerful Experiences

Our expertise spans financial acumen, operational insight, and a growth mindset, delivering tailored coaching and actionable solutions to navigate challenges and unlock exponential results.

Resources

Essential Tools to Help You Scale with Confidence

Scaling up Resources

A curated collection of actionable guides and frameworks from to streamline your growth journey.

Power of One

Discover the impact of small changes with this powerful tool to improve cash flow and profitability.

Scaling up Assessment

Assess your business’s readiness for scaling with data-driven insights and actionable recommendations.

Testimonials: What Our Clients Say

Watch How We Helped Founders and CEOs Scale and Succeed.

“Helped Us Scale to Multiple Eight Figures”

Cruz Gamboa is an exceptional Scaling Up coach with extensive CFO experience. He has been instrumental in scaling our real estate investment business to multiple eight figures by enhancing our forecasting, business intelligence, and core values.

Bobby Suarez

CEO, Sell to Bobby

“Helped us zero in on what truly matters”

Cruz’s strategic guidance and financial expertise have been pivotal in scaling Elevate Packaging to new heights, aligning our mission to eliminate plastic waste with effective business operations. His empowerment has been instrumental in our growth.

Rich Cohen

CEO, Elevate Packaging

Assessment Quiz

Is Your Business Ready to Scale?

Find out where you stand and uncover the steps to scale your business with our quick Scaling Up Assessment Quiz!